Responsible for conceptualizing and implement digital innovations factories, complete end-to-end digital enablement road map, and products with niche business value proposition with a focus on customer engagement, using quantifiable metrics to create effective campaigns that increase ROI and decrease costs.
In charge of all digital channels (Self-care web portal, e-Shop and Chatbot) through leading the development and execution of the UI and UX digital strategy.
Responsible for collecting and designing the requirements of the UI/UX (including customer journey, customer experience objectives, storyboard…etc.); this will allow internal and external designers to understand, perform feasibility studies and perform detailed design.
Employing data analytics tools and methodologies for monitoring, measuring, and evaluating that all channels deliver an agile, effective, reliable, and rich customer experience aspects, through clear vision on data and analytics driven decision-making culture.
Partnering with all digital channels teams to support each other in the development of key brand needs in the digital space.
Focus on digital revenue growth through subscription businesses, digital, sales and sponsorships, and other (new) monetization opportunities.